Experience the Action

ByteCubed Labs gives athletes the advantage and fans the power to interact in new and extraordinary ways. We're changing the game by combining analytics and mixed reality technology in the ultimate experience platform that revolutionizes the way players and coaches train and enhances the interaction between fans and their favorite sports.

Powerful Partners
Baltimore Ravens Logo
Magic Leap Logo
Microsoft Logo

You Want to Be Pro... Train Pro.

You've got to take every advantage you can get. On the field or in the play book, ByteCubed Labs spatial technology is taking training across the goal line.

Lamar Jackson in a number 8 jerseyLamar Jackson
The ByteCubed Labs platform allows our coaches and players to prepare for a team in a unique and interactive way.
— John Harbaugh, Head Coach, Baltimore Ravens

Powering Professional Training

ByteCubed Labs delivers the most advanced mixed reality training platform for American football. You now have the power to train without interruption, injury, or facility coordination.

  • NFL—Proven platform in play with professional teams
  • Collegiate—Advanced technology to elevate the college game
  • Amateur—Access for high school athletes and enthusiasts to magnify potential

Transforming the Fan Experience

ByteCubed Labs delivers the ultimate fan engagement platform, leveraging player likeness and augmented reality to revolutionize your sports experience.

  • Sports Marketing—Strategic product placement and branding
  • Sports Entertainment—Social engagement and fantasy experience
  • Enterprise Activatinos—Loyalty and direct to consumer platforms
This is crazy - 1000% better than VR!
— Center, UVA
Jared Goff

Jared Goff

DJ Clark

DJ Clark

Pat Mahomes

Pat Mahomes

Get in the Game. NGS Driven Solutions

ByteCubed Labs gets your team up to speed with Next Gen Stats driven holographic training, projection training and play creation. Get the critical experience you need before competition by simulating game reps against NGS driven players. Study opponent tendencies from your field perspective. Enhance walk-throughs using existing projectors or video walls. Recreate and simulate actual game plays.


Combining and analyzing vast sources of data, from Next Gen Stats to unique sources, we shape the information that creates the experience.


Bringing the latest devices and technologies to reimagine experiences—as a Microsoft Mixed Reality partner and a leader in experimental engineering.

Experience Modeling

Developing new ways to experience the action—creating interfaces and interactions that add dimension and drive the dame to new heights.

Make the next play.

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